A Tale of Two Redmond Companies (1980s –
2000)
I remember driving on
I-405 and seeing the three buildings on both sides of the freeway
that had large signs saying MICROSOFT. Of course when they bought
farmland for their campus, these buildings went to new tenants.
A visit to this campus
was like visiting a college campus. There are hordes of young people
hurrying everywhere.
In one building there
was The Microsoft Museum. Above it was The Microsoft Store. In the
early days anyone could go in the store and buy discounted software.
In more recent years the store was only available to employees.
The museum was small
but interesting. It had old computers that showed what Microsoft
started out writing software for. I remember that Microsoft had
created a BASIC cartridge for the Atari Home Computer and had written
the BASIC for an early Radio Shack computer that was portable about
the size of a present day tablet (but much thicker) and it's small
text screen didn't make it into what we would call a notebook or
laptop. I don't remember seeing either of these items on display.
One other item I didn't
see in their museum was a copy of Bob. Bob was a graphical program
that had an animated smiley face with nerdy glasses. It was supposed
to help people transition from DOS to Windows. The program itself
was good. The marketing of it was not good.
You see, some software
will have two requirements listed. There will be the minimal
requirements which will list the processor type or speed, the amount
of system memory and other items such as graphic power, operating
system or other software needed; and the amount of hard drive space
needed. A computer that meets this minimum will not necessarily
“run” the software, it will more likely make the software crawl,
stumble, and lurch as it falls into a coma.
The other listing is
the Recommended Requirements. These are the levels of hardware that
the software needs to be useful to the consumer.
Microsoft likes to brag
about how many computers their new software is installed on. To
boost those numbers Microsoft pushed manufacturers to install Bob on
computers that didn't meet the Recommended Requirements.
Reviewers and users of
Microsoft Bob that had fast computers thought it was great. Those
who had lesser computers couldn't uninstall it fast enough to get
their computers running again.
Years later, Microsoft
pushed Vista onto manufacturer's computers that didn't have enough
resources to run it well. Do you see a marketing pattern here?
So, when I noticed that
the Microsoft Museum didn't have Bob on display, I asked about it.
The employee had never heard of Bob. I told her basically what you
just read and suggested that they put Bob on display. After all,
failures are a part of history too!
The next time I visited
I saw a box on display but no information about it. I praised the
addition but suggested they put some placard about what it was.
In the mid-80s I was
working for a copier company in a business park in Redmond. This was
something new to me, I had seen business parks before but this was
the first time I had worked for a company located in one. It took a
little getting used to.
Just down the street
from the business park was a long narrow building that despite it's
new look, also had an abandoned feel to it. There was an old wreck
of a pickup that sat out front for seemingly weeks. I guessed that
it belonged to the janitor, partly due to it's look and the broom
sticking up from the sidewall of the bed like a flag. Your vision
tended to focus on this because it was the only vehicle in a large
empty parking lot.
The sign said Nintendo
of America. At that time the company had arcade machines which were
quite popular and some home versions of Donkey Kong for the Atari
game systems.
The next year they
released the first Nintendo Game System for the home. Soon they had
another identical building opposite the first. Also they were
competing with Microsoft and everyone else in Redmond for warehouse
space.
© Copyright 2016 by Christopher Carson
© Copyright 2016 by Christopher Carson
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